{"title":"What's New","description":"\u003cp\u003eExplore the newest additions in men’s grooming. From advanced skincare to modern grooming tools, discover products built for performance and everyday confidence.\u003c\/p\u003e","products":[{"product_id":"hydrating-face-moisturizer","title":"Hydrating Face Moisturizer","description":"\u003cp\u003eExperience deep hydration with our luxurious face moisturizer. This lightweight yet nourishing formula penetrates deep into your skin to provide long-lasting moisture and a radiant glow.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIntense 24-hour hydration\u003c\/li\u003e\n\u003cli\u003eEnriched with hyaluronic acid and vitamin E\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003cli\u003eNon-greasy, fast-absorbing formula\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply morning and evening to clean, dry skin for best results. Your skin will feel soft, supple, and beautifully hydrated all day long.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847434571881,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image.png?v=1769250644"},{"product_id":"gentle-foaming-cleanser","title":"Gentle Foaming Cleanser","description":"\u003cp\u003eStart your skincare routine right with our Gentle Foaming Cleanser. This pH-balanced formula effectively removes dirt, oil, and makeup without stripping your skin's natural moisture barrier.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeep cleansing without over-drying\u003c\/li\u003e\n\u003cli\u003epH-balanced formula maintains skin's natural barrier\u003c\/li\u003e\n\u003cli\u003eRemoves makeup and impurities\u003c\/li\u003e\n\u003cli\u003eInfused with cucumber and aloe vera extracts\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMassage onto damp skin morning and evening, then rinse thoroughly with lukewarm water. Follow with your favorite toner and moisturizer.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847435489385,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_7aabdedf-aad9-4b8b-842f-e6b8c425219e.png?v=1769250762"},{"product_id":"deep-conditioning-hair-mask","title":"Deep Conditioning Hair Mask","description":"\u003cp\u003eTreat your hair to intensive repair with our Deep Conditioning Hair Mask. This rich, creamy formula penetrates deep into hair fibers to restore moisture, repair damage, and transform dry, brittle hair into silky-smooth perfection.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIntensive repair for damaged hair\u003c\/li\u003e\n\u003cli\u003eEnriched with shea butter and keratin\u003c\/li\u003e\n\u003cli\u003eRestores elasticity and strength\u003c\/li\u003e\n\u003cli\u003eReduces breakage and split ends\u003c\/li\u003e\n\u003cli\u003eLeaves hair incredibly soft and manageable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply generously to clean, damp hair. Leave on for 10-15 minutes, then rinse thoroughly. Use 1-2 times per week for best results.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847442862185,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_603f1b13-ea7e-4f59-9f51-b31869f445ec.png?v=1769251541"},{"product_id":"volumizing-hair-spray","title":"Volumizing Hair Spray","description":"\u003cp\u003eAdd instant body and bounce to your hair with our Volumizing Hair Spray. This lightweight formula lifts hair from the roots, creating long-lasting volume and fullness without weighing hair down or leaving residue.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstant root lift and volume\u003c\/li\u003e\n\u003cli\u003eLong-lasting hold without stiffness\u003c\/li\u003e\n\u003cli\u003eLightweight, non-sticky formula\u003c\/li\u003e\n\u003cli\u003eAdds texture and body\u003c\/li\u003e\n\u003cli\u003eHumidity-resistant\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSpray onto dry hair at the roots, lifting sections as you go. Can also be used throughout hair for all-over volume and texture. Perfect for fine or flat hair.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847443255401,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_0d0c1de5-12d8-48bc-9571-2aa4a00c7ef3.png?v=1769251659"},{"product_id":"beard-balm","title":"Beard Balm","description":"\u003cp\u003eStyle and condition your beard with our premium Beard Balm. This versatile grooming essential provides light to medium hold while nourishing your beard with natural butters and oils, keeping it soft, manageable, and perfectly styled all day.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural hold for styling and shaping\u003c\/li\u003e\n\u003cli\u003eEnriched with shea butter and beeswax\u003c\/li\u003e\n\u003cli\u003eConditions and moisturizes beard hair\u003c\/li\u003e\n\u003cli\u003eTames flyaways and frizz\u003c\/li\u003e\n\u003cli\u003eWoodsy, masculine scent\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eScrape a small amount with thumbnail, warm between palms, and work through beard from roots to tips. Style as desired.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847445024873,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_c15bad01-565a-4dd0-8e53-7df6eb732db7.png?v=1769252018"},{"product_id":"beard-wash","title":"Beard Wash","description":"\u003cp\u003eKeep your beard clean and fresh with our specially formulated Beard Wash. Unlike regular shampoos that can strip natural oils, this gentle cleanser removes dirt and odors while maintaining your beard's natural moisture and softness.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGentle, sulfate-free formula\u003c\/li\u003e\n\u003cli\u003eInfused with tea tree and eucalyptus\u003c\/li\u003e\n\u003cli\u003eCleanses without stripping natural oils\u003c\/li\u003e\n\u003cli\u003ePrevents beard itch and dandruff\u003c\/li\u003e\n\u003cli\u003eRefreshing, invigorating scent\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWet beard thoroughly, apply a small amount, massage into beard and skin, then rinse completely. Use 2-3 times per week or as needed.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847445516393,"sku":null,"price":899.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_0782a030-0831-4909-bb67-64362f2f2c1b.png?v=1769252117"},{"product_id":"vitamin-d3-supplement","title":"Vitamin D3 Supplement","description":"\u003cp\u003eSupport bone health, immunity, and mood with our high-potency Vitamin D3 Supplement. Essential for calcium absorption and overall wellness, this sunshine vitamin is crucial for those with limited sun exposure.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e5000 IU of vitamin D3 per capsule\u003c\/li\u003e\n\u003cli\u003eSupports strong bones and teeth\u003c\/li\u003e\n\u003cli\u003eBoosts immune system function\u003c\/li\u003e\n\u003cli\u003ePromotes positive mood and mental health\u003c\/li\u003e\n\u003cli\u003eHighly bioavailable form\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTake one capsule daily with a meal containing fat for optimal absorption. Consult your healthcare provider for personalized dosing.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847450300521,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_2f08e984-6357-4888-9f5e-79841338c7fe.png?v=1769252735"},{"product_id":"nourishing-lip-balm","title":"Nourishing Lip Balm","description":"\u003cp\u003eExperience ultimate lip hydration with our Nourishing Lip Balm. This rich, creamy formula melts into your lips, providing long-lasting moisture and protection against dryness and chapping.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply moisturizes and softens lips\u003c\/li\u003e\n\u003cli\u003eEnriched with shea butter and vitamin E\u003c\/li\u003e\n\u003cli\u003eProtects against environmental damage\u003c\/li\u003e\n\u003cli\u003eNon-greasy, smooth application\u003c\/li\u003e\n\u003cli\u003eSubtle natural scent\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply generously to lips as needed throughout the day. Perfect for daily use or as a base before lipstick.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847452037225,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_d83d6212-fb51-4787-841a-b03722c1c319.png?v=1769252946"},{"product_id":"overnight-lip-treatment","title":"Overnight Lip Treatment","description":"\u003cp\u003eWake up to softer, smoother lips with our intensive Overnight Lip Treatment. This rich, restorative formula works while you sleep to deeply nourish, repair, and rejuvenate dry, damaged lips.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIntensive overnight repair and hydration\u003c\/li\u003e\n\u003cli\u003eEnriched with honey, shea butter, and oils\u003c\/li\u003e\n\u003cli\u003eHeals cracked and chapped lips\u003c\/li\u003e\n\u003cli\u003eLocks in moisture for 8+ hours\u003c\/li\u003e\n\u003cli\u003eWake up to visibly softer lips\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply a generous layer to lips before bedtime. For best results, use nightly as part of your skincare routine.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847452823657,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_2ab1e3c0-dd78-4acb-a774-0d9583301561.png?v=1769253077"},{"product_id":"spf-lip-balm","title":"SPF Lip Balm","description":"\u003cp\u003eProtect your lips from harmful UV rays with our SPF Lip Balm. This dual-action formula provides broad-spectrum sun protection while keeping your lips moisturized and comfortable all day long.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSPF 30 broad-spectrum protection\u003c\/li\u003e\n\u003cli\u003eShields lips from UVA and UVB rays\u003c\/li\u003e\n\u003cli\u003eMoisturizes and prevents dryness\u003c\/li\u003e\n\u003cli\u003eWater-resistant formula\u003c\/li\u003e\n\u003cli\u003ePerfect for outdoor activities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply liberally to lips 15 minutes before sun exposure. 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This versatile formula combines the moisturizing benefits of a balm with a subtle hint of color for effortlessly beautiful lips.\u003c\/p\u003e\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSheer, buildable natural color\u003c\/li\u003e\n\u003cli\u003eDeeply moisturizes and conditions\u003c\/li\u003e\n\u003cli\u003eEnhances natural lip tone\u003c\/li\u003e\n\u003cli\u003eSmooth, non-sticky application\u003c\/li\u003e\n\u003cli\u003ePerfect for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply directly to lips for a natural flush of color. Layer for more intensity or use alone for a subtle tint.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42847453249641,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_2ef44704-3cb8-42ff-86c0-d251e64784c1.png?v=1769253165"},{"product_id":"alpha-one-deep-cleansing-face-wash-aloe-vera-spf-50","title":"Alpha One Deep Cleansing Face Wash Aloe Vera SPF 50","description":"\u003cp\u003eExperience the ultimate clean with our Deep Cleansing Face Wash, formulated specifically for men's skin. 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Perfect for post-workout refreshment or your morning routine.\u003c\/p\u003e","brand":"AlphaOne","offers":[{"title":"Default Title","offer_id":42969876824169,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_ba5c7438-ac21-4a4b-a41d-5f118652c53d.png?v=1773084981"},{"product_id":"exfoliating-face-scrub","title":"Exfoliating Face Scrub","description":"\u003cp\u003eBuff away dead skin cells and reveal smoother, clearer skin with our Exfoliating Face Scrub. This dual-action formula combines physical and chemical exfoliation for professional-level results at home.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNatural bamboo particles gently polish skin\u003c\/li\u003e\n\u003cli\u003eGlycolic acid dissolves dead skin cells\u003c\/li\u003e\n\u003cli\u003eTea tree oil prevents breakouts\u003c\/li\u003e\n\u003cli\u003eRefreshing eucalyptus scent\u003c\/li\u003e\n\u003cli\u003eUse 2-3 times per week for best results\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRough, dull skin doesn't stand a chance. Experience the smoothest shave and the clearest complexion you've ever had.\u003c\/p\u003e","brand":"AlphaOne","offers":[{"title":"Default Title","offer_id":42969883476073,"sku":null,"price":999.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_2cc9e962-3274-4d7e-8d3f-7cfd0048a3eb.png?v=1773085355"},{"product_id":"strengthening-shampoo","title":"Strengthening Shampoo","description":"\u003cp\u003eBuild stronger, healthier hair from the roots up with our Strengthening Shampoo. 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Start your routine right with a wash that actually cares for your facial hair.\u003c\/p\u003e","brand":"AlphaOne","offers":[{"title":"Default Title","offer_id":42969891373161,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_a6713ca9-467f-4813-b790-9d10700bebc3.png?v=1773085835"},{"product_id":"deep-conditioning-beard-softener","title":"Deep Conditioning Beard Softener","description":"\u003cp\u003eSay goodbye to coarse, wiry facial hair with our Deep Conditioning Beard Softener. 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Experience the difference deep conditioning makes.\u003c\/p\u003e","brand":"AlphaOne","offers":[{"title":"Default Title","offer_id":42969891831913,"sku":null,"price":949.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/5654\/3593\/files\/image_4a1f0fdc-590f-46d0-b92e-5e5f1d94b2ea.png?v=1773085870"},{"product_id":"hydrating-lip-balm","title":"Hydrating Lip Balm","description":"\u003cp\u003eKeep your lips smooth and protected with our Hydrating Lip Balm. 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